Resume
Work Experience
2023 - Present
Senior Marketing Executive at NielsenIQ Brandbank
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Responsible for all digital marketing initiatives
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Led a major website merger through UX optimization and consistent content strategy
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Managed Google Ads campaigns
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Developed product go-to-market strategies for new launches
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Led branding efforts by refreshing logos, messaging, and marketing assets
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Delivered continuous web enhancements in collaboration with external agencies
2021 - 2023
Marketing & Business Development Coordinator at GfK
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Created all necessary sales enablement materials
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Managed website updates and visual/technical improvements
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Optimized email marketing campaigns through audience segmentation
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Increased prospect database through research and personalized outreach
2020 - 2021
Marketing Coordinator at iAdvize
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Optimized email marketing system in collaboration with executive leadership
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Developed ABM content and targeted email campaigns
Education
2017 - 2021
BSBA, Marketing & Information Systems | Boston University
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Cross-Functional CORE Project, Head of Marketing
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Relevant coursework: Branding, Digital Marketing, Market Research, Organizational Behavior, Corporate Finance, and Operations
Skills & Expertise
Website Management, Positioning & Messaging, Content Creation, Branding, Communication, Project Management, Adobe Creative Suite, HubSpot, UI/UX Design, Team Collaboration, Strategic Thinking