Product Marketing & GTM
Setting a clear go-to-market plan for launching a new product, feature, or service is important for driving momentum and adoption. Each release requires a tailored strategy based on audience, scope, and business impact, ensuring that the right message reaches the right users at the right time.
New Feature Release
Objective: Introduce the improved analytics dashboard to clients and drive adoption among users.
Strategy: Developed a GTM plan focused on compelling messaging and multi-channel engagement.
Channels: Email marketing, LinkedIn
Results: Achieved 50% open rate, and 4.5% CTR on email campaign​, 15 leads
Visuals:
Client marketing email
Social post
In-app news
New Product Release
Objective: Introduce ability to share sustainability attribution to the market and drive adoption among users and prospects.
Strategy: Developed a GTM plan focused on compelling messaging and multi-channel engagement.
Channels: Email marketing, LinkedIn, LinkedIn Insight Hub
Results: Achieved 45K impressions, 5 leads
Visuals:
Client marketing email
Social media graphics
LinkedIn article
New Feature Release
Objective: Introduce and drive adoption for enhanced content uploads in bulk to current users.
Strategy: Developed a GTM plan focused on compelling messaging and multi-channel engagement.
Channels: Email marketing, LinkedIn
Results: Achieved 27% open rate, and 11% CTR on email campaign​
Visuals:
Client marketing email 1
Client marketing email 2
