Brand Strategy

Brand strategy is more than just design, it's the message behind the design that you send to your audience. What problem are you solving? And for who? How do you fit and show up in the market? I approach brand building as the creation of meaningful experiences that connect, resonate, and endure.

Rebrand: GfK Etilize is now NIQ Brandbank

In 2023, GfK and NielsenIQ announced a merger, uniting two major players in the market research space. By mid-2025, GfK Etilize became part of NIQ Brandbank, both handling the online syndication and optimization of product content.

As the head of marketing at GfK Etilize, I led the brand transition to NIQ Brandbank under an extremely tight deadline. I developed a unified brand identity with updated messaging and visuals while preserving decades of valuable content. Throughout the process, I kept clients informed to ensure trust and continuity. Under NIQ’s guidance, we launched a modernized digital presence, including a new website aligned with brand standards, and executed awareness campaigns through Google Ads to amplify visibility and engagement.

This initiative positioned the brand as forward-thinking and innovative, signaling expanded capabilities and a stronger connection to NIQ's ecosystem. The result was a credible evolution of the brand, one that reinforced trust while positioning NIQ Brandbank as a more well-rounded, global partner for product content solutions.