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Branding
Location
New York City, US
Norwich, UK
Date
May 2025 - September 2025
Description
Following the merger of GfK and NielsenIQ, two major players in the market research industry, I spearheaded a full-scale rebranding initiative to unify two established sub-brands under a single, cohesive identity. This project required updating assets across multiple channels, including sales pitch decks, product platforms, email marketing templates, logos, and social media content.
The rebrand involved:
- Updating brand logos and messaging across 5+ websites and all product platforms
- Refreshing language to reflect new offerings and align with updated brand positioning
- Revamping digital presence across websites, social media, and internal communication platforms
- Coordinating with cross-functional teams to ensure smooth adoption and consistent execution
- Managing customer communications, including timely alerts and updates throughout the transition to build trust
This effort not only modernized our visual identity but reinforced brand trust during a critical period of company-wide change, ensuring continuity for existing customers while positioning the brand for future growth.
